Roy Elkins is the Founder and CEO of Broadjam Inc and Between The Waves Madison Music Festival and Conference, both of which serve independent musicians. He's also the Chairperson of the Madison Area Music Association and serves other community organizations as well.

Roy was born and raised in Michigan, is a pianist, Hammond organ player, guitarist and prolific songwriter. He lives outside of Madison with his wife, dog and two cats.

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Roy

Roy Elkins Bio

Roy Elkins is a well-known music technology entrepreneur who has been leading industry innovations for over 30 years. Elkins is the Founder and CEO of Broadjam Inc, a music technology company that serves independent musicians and industry giants such as The Academy of Country Music, Warner/Chappell, the TEC Awards and many others. Broadjam.com, the company's popular independent website, currently hosts 200,000 artists and 800,000 songs. The site is known for many musician-friendly services, especially a popular social network. Founded in 1999, Broadjam is one of the longest-running websites for musicians, outlasting mp3.com, napster.com and others through prudent cash management, deep knowledge of the market and visionary leadership able to anticipate and adapt to market trends.

Elkins' latest invention is a set of algorithms that allows certain digital data to be transformed into other digital media. In late 2019, Elkins was awarded a U.S. Patent for this innovative technology.

In 2017, Elkins launched Between the Waves Madison Music Festival & Conference. The event provides songwriters and composers knowledge, expertise, and tools to help them earn a living. The Festival portion of the event is generally comprised of dozens of musical acts performing on several stages in multiple venues in the heart of Madison.

The Conference is comprised of dozens of diverse speakers with topics such as "Yes, Your Band Is a Business," "Music in Film," and "Mindsets and Strategies for a Successful Music Career." Sessions have included Grammy winners and nominees Kip Winger, The Avett Brothers, Butch VIg, Ben Sidran and Michael Boddicker. Other speakers have included Paul Broucek, President of Warner Pictures Music Group, rock manager David Spero and legendary sound engineer Bud Snyder.

Before founding Broadjam, Elkins was the VP-Sales & Marketing for Sonic Foundry, primarily a music software company at the time, overseeing the marketing campaigns and tremendous growth of its popular Sound Forge and ACID products. When Elkins joined Sonic Foundry, the company had revenues of under $1.5 million; he helped those grow to over $20 million in under three years and was on the management team that led the company through an IPO.

Elkins held several Director-level positions with Ensoniq Corporation, a synthesizer manufacturer, including Training (meeting and training thousands of dealer reps over the years) and Artist Relations. His first love was sales, working at Chuck Levin's Washington Music Center and beginning his career in music retail at Amro Music in Memphis, TN where he was selling so many Ensoniq keyboards that the manufacturer arranged to transfer him to the Washington store.

Elkins is highly networked and maintains a growing database of over 6,000 contacts including artists and executives from all over the world.

Elkins' personal mission is to help songwriters and musicians through his company and the numerous charities he is involved with. He is the Chairperson of the Madison (WI) Area Music Association, whose mission is to put instruments in kids' hands. That organization puts on an annual Grammy-type show whose proceeds get instruments to kids. Elkins also serves on the boards of the Milwaukee Area Technical College Music School and the MIDI Association, which promotes the advancement and use of MIDI. He is a charter member of Merlin Mentors which helps entrepreneurs in the Madison area launch new ventures, and he continues to privately volunteer and help entrepreneurs and musicians with their events, companies and careers. He is a former board member of the Wisconsin Foundation for School Music.

Roy has lectured at many colleges, organizations and events around the world about entrepreneurship, making a living in the music industry and simple strategies to cope with the day-to-day challenges of being a musician and running a business. He is a musician and songwriter who thoroughly understands and enjoys the musician's world.

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  • Member Since: 2000

Albums

This Artist has 1 Album

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Comments

Greetings from Sunny Florida Roy! I hope you're doing better with "Long Covid" now as am I! Thank You all the updates and the new format! I've signed 3 songs with Eddie Caldwell "Music of the Sea" and wish to Thank ALL involved! At the same time, I've recently done over 150 reviews, but only had 5 reviews of my songs. This seems off to me---could you please check if something is not right? All the Best To You and Everyone at Broadjam! Patrick "Catnip Pat" Muth

1 Replies
 
Roy Elkins
over 30 days ago

Pat, Thanks for the note and glad you are doing better. I am still fighting it, some good days, some bad......Glad you are working with Eddie. He is very aggressive in placing music. Hopefully, he will find success with your songs.....I'll look into the review mechanism and get back to you. Thanks for the heads up on this. Stay safe, Roy



Author
David Banks
over 30 days ago to Roy Elkins

Hi Roy, I had covid over a year ago and was in hospital on oxygen for 2 weeks. While I was laying there with tubes/drips coming out of me, thinking that I might not make it, I got a phone call saying I had lost my job (after 22 years which came with a penthouse in London where my lovely state-of-the-art studio was) they gave me 6 weeks to get out if I want a decent payout! What a year! I'm almost at retiring age so I decided to go and look after mum (take over from my brother who's been looking after her) I quickly set up a small studio and after 6 months of writing new hybrid material I got a call from the biggest Trailer Library (Post Haste Music who did Star Wars/Terminator etc.) asking if I would do an album for them! I told them that I don't think I'm quite on that level (Star Wars lol). They said "we've heard some of your recent tracks and we think you are!" They were very impressed with "Above and Beyond" So from the worst year of my life to what could be the best! Something good always comes out of something bad....as they say....All the best to you too Roy! David. P.S. Thank you for this wonderful site!

3 Replies
 
Roy Elkins
over 30 days ago

David, Thank for the nice uplifting note. I had a tough run with this as well and still fighting "long covid." There were a few nights that I thought this might be the end-of-the-line for me, but somehow I made it one more day. In an odd way, the experience has helped me refocus on the important things. Hearing your story is motivating, thanks for this and hopefully you are beyond the remnants of this killer virus. Please stay in touch and keep me posted on your musical success as well.
Peace, Roy

David Banks
over 30 days ago

Great to hear you are doing well and yes you are right about refocusing after that nightmare experience! I left all my furniture and cupboards full of clothes back in London (22 years worth) but I did pack (what I could) of my studio (I even left a piano lol) I was feeling very humbled knowing there are people ready to help in a time of crisis (I will never complain about the hospitals here again after seeing how hard the nurses work). After moving back to my home town at the other side of the UK (Morecambe Bay) The local paper did a story on me and wrote about my successful 40 year career (well part of it was successful). I know you are a very busy man but I will give you a link to 2 things for when (if) you find time to check them out, the first link is to my recently completed album for Post Haste Music called "TALOS" https://posthaste.sourceaudio.com/a lbum/9111064 and the second link is to my story in the local paper https://www.lancasterguardian.co.uk /news/people/the-little-lad-from-mo recambe-who-became-a-successful-mus ician-3820036 enjoy! David (note that I am also writing music for another big company called Spider Cues so things are really looking up again!)

Roy Elkins
over 30 days ago

Thanks David. I will check out the links. Glad you are writing and doing well!



Author
Yuri
over 30 days ago to Roy Elkins

Wishing you a speedy recovery from Covid, Roy. Glad to read that you're covered with the vaccine.

2 Replies
 
Roy Elkins
over 30 days ago

Thank you Yuri! Your note made me smile. Thanks for the lift.

Neil Fergus
over 30 days ago

Hey Roy, I heard you has the Covid pretty good. I hope you RE FEELING BETTER AND i HOPE ALL IS WELL.

BEST, nEIL



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