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Build up to where the victim, gets persued, hides, is discovered, runs away, is being followed by it's murderer...
in a game like Resident evil:
scripted scene at the end where the main character has to run to the underground train, countdown to explosion, Gets on the train, the beat comes in, the train speeds to the surface only just escaping death by explosion.
for a movie, game trailer:
With voice over, scenes from the game or movie, explanation about the content. When the beat get in, rapidly succeding flashes of scenes and at the end "coming soon"