It is the song that drives this artist. Never bound by "formula," Joi's style has exploded through his gravitation to the guitar as his main songwriting tool. His drumming background has given him a keen awareness of rhythm and percussion which bubbles beneath his signature vocals delivering waves of fluid melody. A splash of "world beat" flavor complements the ever-present electric and acoustic guitars.

The human experience is his most fascinating palette. The interaction and perspective of people are the substance of his lyrics which are woven through the fabric of infectious melodies. Whether a simple statement of emotion or a testimonial to Joi's life experiences, the result is a brutally honest song written and delivered with conviction as an extension of himself. Joi constantly dares and re-defines his artistic license. His songs are conceptually, lyrically and musically engaging in their dynamics.

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Joi Veer's CD, "UNSUNG" has many TV placements including The Late Show with David Letterman, "Exposed," "Access Hollywood," "Ace of Cakes."

Joi's CD, "PEARL DIVING" has TV placements including "Men In Trees," "American Idol Rewind," "An Evening of Stars" and along with many from the "UNSUNG" and "ON" collections, in the 2008 Summer Olympics, Beijing & 2006 Winter Olympics, Torino.

Joi Veer's debut CD, "ON" has placements including "America's Most Wanted" & "Gene Simmons Family Jewels."